Zack Whittaker posted his take at ZDNet:
Struggling to get a full day of battery life out of your smartphone? It could be because of those pesky “free” ads, according to new research.
Although putting ads in phone and tablet apps may allow developers to off apps for free and make a few bucks in between, the researchers warn of the other “hidden” costs, including using up more mobile data and more device memory.
For further details on the study, PYBT: Here’s why many “free” apps drain your smartphone battery