The announcement of a new personal computer is rarely a big deal. In most cases, new laptops are perhaps a little faster, a little lighter and have a tad more battery life than their predecessor. But the three new PCs that Apple announced on Tuesday – two laptops and a desktop – are using a new Apple-designed chip that the company is billing as a game-changer.
Review units are not yet available and unlike pre-pandemic Apple events, journalists were not at the announcement in-person, so I haven’t seen or touched the new machines, but they’re worthy of a column both from a business and technology perspective.…
So reports Larry Magid, in The Merc, today. Adding the business perspective makes it really interesting.
For the whole deal, PYBT: Larry Magid: Apple ushers in a new era for the Mac.